B2X is a team of industry experts. We are a SWAT team, not an army of bodies. We are experts, we are small, we are niche focused, we are passionate, we are customer focused and we have delighted customers.
With almost 20 years working in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is CEO of B2X Partners and the founder of eCommerceandB2B.com. Justin is a leading speaker on B2B Customer Experience and eCommerce. Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracles B2B eCommerce product. His full bio can be found here.
Director, Customer Success
Mindy comes to B2X Partners with over 10 years of Project Management experience, working with a variety of clients across B2B and B2C. She’s worked on projects ranging from static content marketing sites to full-fledged eCommerce redesigns, helping to lead clients from initial project concepting through post go-live support.
Digital Marketing Expert
B2X Partners is agency partners with Chris Boggs - a leading digital marketing consultant. Chris brings 18 years of experience delivering qualified traffic across industries through organic search engine optimization (SEO), paid search advertising (PPC), social media marketing, and use of web analytics. He brings relevant, real experience in a broad range of industries. Chris is a long-time part-time blogger at various including Search Engine Watch, State of Digital, and others and a regular speaker at digital marketing industry conferences.
VP of Marketing
Sarah is a digital marketing professional with over 10 years’ experience driving measurable growth, customer acquisition, engagement and retention. At B2X Partners, Sarah works to analyze, develop, implement and optimize integrated marketing and communications strategies and campaigns.
Jason Hein is an eCommerce expert and product strategy leader. He brings over 20 years industry-leading experience in industrial distribution, including at Amazon Business and McMaster-Carr. At B2X Partners, Jason works to expand content strategy and develop world-class processes for rich product data and optimized product merchandising.
An experienced account manager focused on content strategy and optimization. With over 6 years of work focused on complex data optimization for eCommerce, Nicole uses a thoughtful combination of automation, analytics, and strategic outsourcing to support B2X's customers.
Craig works as a business analyst working primarily in eCommerce strategy development. In addition, Craig supports quality assurance for product data and product taxonomy.
Stephan Newenhisen has more that 20 years in international business leadership, organizational and strategic planning, financial analysis and information systems audit. He has 12 years of nonprofit fundraising experience through public speaking and media development. His innovative, assertive and adaptive personality adds to his broad and deep experience in developing new markets that require dynamic problem solving.
Chief Technology Officer
A detail-oriented software developer with over 15 years of full stack development experience, Vivek specializes in master data management, natural language processing, sentiment analysis, machine learning and scientific visualization in big data applications. He has designed and developed solutions to build and manipulate complex product ontologies, implemented enterprise search for multi-million products and has been a trusted partner in technology for many manufacturers and distributors.
User Experience & Design
Our experienced UX and design team brings our strategic approach to life, with compelling, engaging and customer-centric design.
Chris Woehrle has over 20 years of experience as an art director and designer, with tenures at such companies as Sony and Time-Warner. His full-spectrum approach to design is informed by years of related work in marketing and web development. His passion for keeping current with leading edge design tools, technology, and thinking ensures B2X stays at the forefront of ecommerce innovation.
Customer Experience Manager
Kristen is a User Experience Designer with a unique skill set of user research, interaction design, and user interface design and a background in both writing and visual design. She has worked in the private and public sector, designing websites and applications that combine user, business, and development goals. At B2X, she strives to match client objectives with the needs of their target audience to enhance the user experience throughout the customer lifecycle.
Danilo Barro Jr.
Dan has eight years of web design experience and has designed vast array of local and international clients. He is passionate about minimal and professional design and ensures your brand and it's visual language are translated seamlessly into a successful website. When he's not crafting pixels, Dan enjoys running and swimming.
Winlove H. Docor
Danilo is web designer with years of experience. He started on his design path by joining web design contest which built his experience and portfolio. He brings a great eye for detail and clean, modern design to his design work.
Daven Gail F. Gonzales
Daven studied Information Technology and then turned his focus to graphic design. He began working in print production and then shifted his focus to web design. At B2X, he works on customer-centric website design.
Carmina G. Torres
Carmina is a web designer and visual artist. She is a Fine Arts (Cum Laude) graduate and brings her eye for clean design and typography to her work at B2X Partners.
Jan Thomas F. Villanueva
Jan is a creative designer who crafts web and graphic materials. A graduate in Information Technology, he creates branded marketing and digital materials for B2X Partners.
About B2X Partners
B2X Partners’ reputation is built upon our customers’ success. We commit to helping our customers realize the value of their digital initiatives, while reducing risk and saving time and money in the process. Three key differentiators that we rely upon to deliver on this commitment include: our Experience, our Knowledge and our Objectives Driven / Playbook approach.
A significant value we bring to our customers is a broad knowledge of what options are available to them in the market. We currently track all the major technology solutions, and we ask the hard questions. This brings a unique, unfiltered understanding of the strengths and weaknesses of the solutions in the market, and an ability to match the appropriate options to our customers’ needs.
We have witnessed and participated in countless eCommerce initiatives in a variety of industries with an emphasis on distribution. We bring more than 30 years of industry best practices from these experiences, and the insight to apply those best practices in a practical fashion appropriate to your specific situation.
Who We Serve
Digital initiatives yield myriad benefits, but only when implemented in the context of your business and unique requirements. Too often these initiatives are approached from a technology perspective without consideration to the specific objectives desired of the outcome. We help our customers develop impactful strategies that maximize opportunity while minimizing risk, by identifying and aligning tangible business objectives with a clear implementation plan that leverages the full breadth of our experience and knowledge.