B2X Partners’ reputation is built upon our customers’ success. We commit to helping our customers realize the value of their digital initiatives, while reducing risk and saving time and money in the process. Three key differentiators that we rely upon to deliver on this commitment include: our Experience, our Knowledge and our Objectives Driven / Playbook approach.
Our leaders are passionate about helping distributors and manufacturers create amazing digital experiences for their customers.
Founder | PIM, eCommerce Strategy & Execution
Bob Lewis is founder and principle of B2X Partners. Bob is an industry leader in the areas of product information management and e-commerce. He was the founder of Enterworks, a PIM company, and of B2X Partners, a unique group of experienced industry experts in all areas digital, with an emphasis on B2B challenges. Bob brings strengths in all aspects of digital technologies and concepts, and is particularly adept at translating technical concepts into terms that those in the business community understand and recognize as valuable to their businesses. For the last 20 years he been advising both national and independent distributors and manufacturers on the application of technology, in the context of a comprehensive strategy to evolve and accelerate achievement of their business objectives.
Partner | B2B eCommerce Strategy & Execution
With almost 20 years working in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is a Partner at B2X Partners and the founder of eCommerceandB2B.com and works with customers to help them understand and build e-commerce strategies that are visionary, tactical and have a meaningful business impact. In addition to strategy and execution, Justin is a leading speaker on B2B Customer Experience and eCommerce. Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracles B2B eCommerce product. Justin previously held executive roles at software companies: Endeca/hybris, eCommerce Agencies: Rosetta and Brulant.
We have witnessed and participated in countless eCommerce initiatives in a variety of industries with an emphasis on distribution. We bring more than 30 years of industry best practices from these experiences, and the insight to apply those best practices in a practical fashion appropriate to your specific situation.
A significant value we bring to our customers is a broad knowledge of what options are available to them in the market. We currently track all the major technology solutions, and we ask the hard questions. This brings a unique, unfiltered understanding of the strengths and weaknesses of the solutions in the market, and an ability to match the appropriate options to our customers’ needs.
Objectives Driven / Playbook
Digital initiatives yield myriad benefits, but only when implemented in the context of your business and unique requirements. Too often these initiatives are approached from a technology perspective without consideration to the specific objectives desired of the outcome. We help our customers develop impactful strategies that maximize opportunity while minimizing risk, by identifying and aligning tangible business objectives with a clear implementation plan that leverages the full breadth of our experience and knowledge.