B2X Partners’ reputation is built upon our customers’ success. We commit to helping our customers realize the value of their digital initiatives, while reducing risk and saving time and money in the process. Three key differentiators that we rely upon to deliver on this commitment include: our Experience, our Knowledge and our Objectives Driven / Playbook approach.
A significant value we bring to our customers is a broad knowledge of what options are available to them in the market. We currently track all the major technology solutions, and we ask the hard questions. This brings a unique, unfiltered understanding of the strengths and weaknesses of the solutions in the market, and an ability to match the appropriate options to our customers’ needs.
We have witnessed and participated in countless eCommerce initiatives in a variety of industries with an emphasis on distribution. We bring more than 30 years of industry best practices from these experiences, and the insight to apply those best practices in a practical fashion appropriate to your specific situation.
Who We Serve
We are passionate about helping distributors and manufacturers create amazing digital experiences for their customers.
With almost 20 years working in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is CEO of B2X Partners and the founder of eCommerceandB2B.com and works with customers to help them understand and build e-commerce strategies that are visionary, tactical and have a meaningful business impact. In addition to strategy and execution, Justin is a leading speaker on B2B Customer Experience and eCommerce. Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracles B2B eCommerce product. Justin previously held executive roles at software companies: Endeca/hybris, eCommerce Agencies: Rosetta and Brulant.
Director, Customer Success
Mindy comes to B2X Partners with over 10 years of Project Management experience, working with a variety of clients across B2B and B2C. She’s worked on projects ranging from static content marketing sites to full-fledged eCommerce redesigns, helping to lead clients from initial project concepting through post go-live support.
VP of Marketing
Sarah is a digital marketing professional with over 10 years’ experience driving measurable growth, customer acquisition, engagement and retention. At B2X Partners, Sarah works to analyze, develop, implement and optimize integrated marketing and communications strategies and campaigns.
Jason Hein is an eCommerce expert and product strategy leader. He brings over 20 years industry-leading experience in industrial distribution, including at Amazon Business and McMaster-Carr. At B2X Partners, Jason works to expand content strategy and develop world-class processes for rich product data and optimized product merchandising.
An experienced account manager focused on content strategy and optimization. With over 6 years of work focused on complex data optimization for eCommerce, Nicole uses a thoughtful combination of automation, analytics, and strategic outsourcing to support B2X's customers.
Craig Lewis is a recent graduate from Rutgers University in New Brunswick, NJ. At B2X Partners, Craig works as a business analyst working primarily in eCommerce strategy development. In addition, Craig supports quality assurance for product data and product taxonomy.
Customer Experience Manager
Kristen is a User Experience Designer with a unique skill set of user research, interaction design, and user interface design and a background in both writing and visual design. She has worked in the private and public sector, designing websites and applications that combine user, business, and development goals. At B2X, she strives to match client objectives with the needs of their target audience to enhance the user experience throughout the customer lifecycle.
Stephan Newenhisen has more that 20 years in international business leadership, organizational and strategic planning, financial analysis and information systems audit. He has 12 years of nonprofit fundraising experience through public speaking and media development. His innovative, assertive and adaptive personality adds to his broad and deep experience in developing new markets that require dynamic problem solving.
Chris Woehrle has over 20 years of experience as an art director and designer, with tenures at such companies as Sony and Time-Warner. His full-spectrum approach to design is informed by years of related work in marketing and web development. His passion for keeping current with leading edge design tools, technology, and thinking ensures B2X stays at the forefront of ecommerce innovation.
Digital initiatives yield myriad benefits, but only when implemented in the context of your business and unique requirements. Too often these initiatives are approached from a technology perspective without consideration to the specific objectives desired of the outcome. We help our customers develop impactful strategies that maximize opportunity while minimizing risk, by identifying and aligning tangible business objectives with a clear implementation plan that leverages the full breadth of our experience and knowledge.