The landscape of B2B E-Commerce is looking more like B2C – with a focus on customer experience and integrated marketing capabilities (from personalization to reviews and real-time inventory). Yet it is very different - deep integration into the ERP, custom pricing, complex products, and complex customer relationships.
What makes us different?
Simple - we are all about Distribution and Manufacturing
It's all we do, we are very good at it, and we love helping B2B companies figure out how to use eCommerce in their business to create an incredible business model. B2X helps optimize your E-Commerce presence to drive your online business and increase engagement through by working in partnership to define your roadmap to E-Commerce evolution.
To compete, you must start with a great strategy
At B2X we believe the online opportunity is not solely the domain of the national distributor spending tens of millions to establish their presence. Rather the independent is in many ways better positioned to capitalize on the online opportunity by implementing a digital strategy that unites all of their unique value propositions such as product knowledge, local branches, personal customer service together with a strong online presence to deliver even greater value to contractor and institutional buyer.
Starting with a sound ecommerce strategy helps your organization create a comprehensive plan to achieve your desired outcomes.
Fundamentally a digital strategy is all about driving sales through the online channel. A business has to build traffic (demand), convert visitors to sales (at an increasing order value), and generate return activity (loyalty).
"Build it and they will come" is a lie...
Many view a Digital Strategy as launching their e-commerce site, loading some SKUs and waiting for the orders. The reality is much different. At each stage of the sales cycle, companies must execute a myriad of tactics and programs to drive success in their online channel. A successful strategy should begin with your business objectives, consider your current state and include a roadmap to address gaps between the current state and your desired outcome.
eCommerce Tactics & Execution
To build the right tactics, we together ask the right questions:
- How can we drive relevant traffic to your site?
- How can we incrementally improve conversion?
- What merchandising can we do to increase the number of order lines on an order?
- What tools can we give your customers to make their job easier, retain customers, and build loyalty?