B2X Partners is a Full-Service Digital Agency focused on Digital Transformation. We take our deep B2B industry knowledge and thought leadership and combine with a unique and innovation approach. Each customer is different and is treated differently.
Executing on a digital strategy is neither easy, nor cheap. We all know who some of the leaders are on the national stage: Grainger, MSC, Ferguson, Watsco, Sonepar, Graybar, Wesco, etc. These companies spend millions of dollars, have countless resources and employ a myriad of tactics to drive significant returns in their online channels. Their online channels are mature, they have evolved to a high level of engagement with both existing and prospective customers, yet there are obvious differences in how they approach the online channel.
Small and Mid-size Distributors and Manufacturers can compete online
At B2X we believe the online opportunity is not solely the domain of the national distributor spending tens of millions to establish their presence. Rather the independent is in many ways better positioned to capitalize on the online opportunity by implementing a digital strategy that unites all of their unique value propositions such as product knowledge, local branches, personal customer service together with a strong online presence to deliver even greater value to contractor and institutional buyer.
However, Digital Transformation is needed for you to compete.
Starting with a sound Digital Strategy helps your organization create a comprehensive plan to achieve your desired outcomes.
Fundamentally a digital strategy is all about driving sales through the online channel. A business has to build traffic (demand), convert visitors to sales (at an increasing order value), and generate return activity (loyalty). In B2B, we also need to drive adoption with our current customers.
"Build it and they will come" is a lie...
Many view a Digital Strategy as launching their e-commerce site, loading some SKUs and waiting for the orders. The reality is much different. At each stage of the sales cycle, companies must execute a myriad of tactics and programs to drive success in their online channel. A successful strategy should begin with your business objectives, consider your current state and include a roadmap to address gaps between the current state and your desired outcome.
Components of a Digital Strategy and Transformation Initiative