for Distributors and Manufacturers

“I Don’t Know What I Don’t Know”

When it comes to eCommerce and digital does this describe you?
You are not alone. At B2X Partners, we help distributor and manufacturers
navigate the technologies, tools and best practices that drive digital businesses.


Introducing Digital Branch Secrets: eCommerce Playbook for Distributors . Pulled from our experience, B2B eCommerce expertise, best practices, and client insights, this book lays out the X eCommerce System (XES) – a seven-component system for driving your digital growth.

“Poor product
data was driving
our customers

“Customer adoption was non-existent.”

view solution

We didn’t know to be discovered online.

view solution

Do you want to discover better and smarter ways of using
eCommerce to drive significant business impact?

The Latest Insights

Episode 8: Amazon Part Finder

In this podcast, Justin King discusses Amazon’s new Part Finder technology. It will change the way industrial distribution markets sell parts. Part Finder, acquired from tech startup Partpic, allows customers to take a picture of a product. Then, instead of just typing in a search,…

Video: Driving the Culture Shift to Digital

Distributors have a lot of legacy behind them. Typically, they are multi-generational, family-owned businesses. Their employees and customers have been with them for decades. With that legacy comes amazing knowledge about the products and customers. However, it also includes a lot of legacy thinking and…

How to Differentiate Your Company from Amazon Business

The Rapid Growth of Amazon Business We had the pleasure of talking with tED magazine about Amazon Business and their $10 billion approach to working with B2B clients. Justin King, President of B2X Partners, discusses how Amazon Business has gone from $1 billion in 2015…

Episode 7: How to Differentiate Your Products from All Your Competition

In this episode, Justin King covers a different way for distributors to differentiate themselves from competitors: product bundles. You may be familiar with the concept of affiliate marketing. Basically, affiliate marketing is when someone has a product that they want to sell, and so they…

book - homepage


Introducing a NEW book from B2X Partners: Digital Branch Secrets – eCommerce Playbook for Distributors.



Join our free Facebook Group to stay up-to-date with the latest news and information on B2B eCommerce.



EECO relaunches their eCommerce site with a revamp by B2X Partners



Introducing B2B eCommerce Secrets, hosted by Justin King


MDM Forum: How Distributors Should Respond To Amazon Business

December 2-4, 2018Denver, CO

About Us

B2X Partners is a full-service digital B2B eCommerce agency focused on driving the digital business for distributors and manufacturers. With over thirty years of industry experience, B2X Partners brings insights, expertise, and best practices to complex B2B business challenges in a way that is practical, profitable, and focused on sustainable success.


At B2X Partners, we are passionate about helping distributors and manufacturers drive profitable, competitive digital businesses.  

Join Our Newsletter