B2X Partners is the leading B2B eCommerce analyst and advisory firm for Distributors and Manufacturers

“I Don’t Know What I Don’t Know”

When it comes to eCommerce and digital does this describe you?
You are not alone. At B2X Partners, we help distributor and manufacturers
navigate B2B eCommerce technologies, tools and best practices that drive digital businesses.


Introducing Digital Branch Secrets: eCommerce Playbook for Distributors . Pulled from our experience, B2B eCommerce expertise, best practices, and client insights, this book lays out the X eCommerce System (XES) – a seven-component system for driving your digital growth.

The Latest Insights

Salsify Acquires B2X Partners

To solve the incredibly important problem of exchanging content between manufacturer and distributors, Salsify acquires B2X Partners.

Why Aren’t More Distributors Getting eCommerce Right?

When you start to talk about digital at every meeting, people will start to realize that its part of your company’s DNA. When Digital is a part of your DNA, you have started to build your Digital Branch.

User Acceptance Testing versus Usability Testing

The acronyms in this eCommerce world get a little crazy.  There are two that have been especially confusing recently for the Distributors that we work with.  UAT vs. UT.  That is User Acceptance Testing versus Usability Testing.

Video: It’s not about Technology!! It’s about Change

Forget about marketing externally to our customers.  We have to start our B2B eCommerce projects by marketing internally to our own people.  This is not about getting the right technology or implementing technology.  This is about change management.

Why Your Customers Aren’t Using Your eCommerce Site (Adoption)?

I did a recent keynote at the Insite Software User Group. I addressed a very important topic on why Customers don’t adopt or use a distributors eCommerce site.

[Video] Customer Adoption Begins with Aligning Your Sales Team

An interesting correlation to Customer Adoption. It is all about aligning your organization to your eCommerce initiative, and that typically starts with aligning compensation.

Video: Requiring eCommerce To Do Business

Governments, universities, and large institutions are beginning to mandate that eCommerce be a part of contracts. So in order to even receive the work, you have to have those capabilities. In this video, Justin King explains how and why…

Video: Data Curators vs. Data Aggregators

What is data curation and how can distributors use it to their advantage? In this excerpt from our latest Master Class: Same Data, New Landscape, we discuss the difference between data aggregators and data curators. Distributors can use a data curation strategy to create a competitive edge and differentiate themselves from aggregators.

“Poor product
data was driving
our customers

“Customer adoption was non-existent.”

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We didn’t know to be discovered online.

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Do you want to discover better and smarter ways of using
eCommerce to drive significant business impact?

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Introducing a NEW book from B2X Partners: Digital Branch Secrets – eCommerce Playbook for Distributors.



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EECO relaunches their eCommerce site with a revamp by B2X Partners



Introducing B2B eCommerce Secrets, hosted by Justin King


MDM Forum: How Distributors Should Respond To Amazon Business

December 2-4, 2018Denver, CO

About Us

B2X Partners is a full-service digital B2B eCommerce agency focused on driving the digital business for distributors and manufacturers. With over thirty years of industry experience, B2X Partners brings insights, expertise, and best practices to complex B2B business challenges in a way that is practical, profitable, and focused on sustainable success.


At B2X Partners, we are passionate about helping distributors and manufacturers drive profitable, competitive digital businesses.  

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