for Distributors and Manufacturers

“I Don’t Know What I Don’t Know”

When it comes to eCommerce and digital does this describe you?
You are not alone. At B2X Partners, we help distributor and manufacturers
navigate B2B eCommerce technologies, tools and best practices that drive digital businesses.


Introducing Digital Branch Secrets: eCommerce Playbook for Distributors . Pulled from our experience, B2B eCommerce expertise, best practices, and client insights, this book lays out the X eCommerce System (XES) – a seven-component system for driving your digital growth.

“Poor product
data was driving
our customers

“Customer adoption was non-existent.”

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We didn’t know to be discovered online.

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Do you want to discover better and smarter ways of using
eCommerce to drive significant business impact?

The Latest Insights

Video: eProcurement & Punchout

In this video, Justin King discusses Amazon’s eProcurement process. Many large institutions, companies, and government organizations use procurement systems to manage their internal purchasing processes. Rather than have staff purchase items from a variety of distributors, companies use procurement systems to consolidate spending. Amazon examined…

Episode 9: TruPar Interview

In this podcast, Justin King interviews a good friend and millennial owner of a B2B distributor, Sean McDonnell from TruPar. Justin and Sean discuss how their relationship grew, Sean’s background before launching TruPar, the path that led him to launching the company, and lessons learned…

Video: Pageviews vs. Sessions

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

Episode 8: Amazon Part Finder

In this podcast, Justin King discusses Amazon’s new Part Finder technology. It will change the way industrial distribution markets sell parts. Part Finder, acquired from tech startup Partpic, allows customers to take a picture of a product. Then, instead of just typing in a search,…

book - homepage


Introducing a NEW book from B2X Partners: Digital Branch Secrets – eCommerce Playbook for Distributors.



Join our free Facebook Group to stay up-to-date with the latest news and information on B2B eCommerce.



EECO relaunches their eCommerce site with a revamp by B2X Partners



Introducing B2B eCommerce Secrets, hosted by Justin King


MDM Forum: How Distributors Should Respond To Amazon Business

December 2-4, 2018Denver, CO

About Us

B2X Partners is a full-service digital B2B eCommerce agency focused on driving the digital business for distributors and manufacturers. With over thirty years of industry experience, B2X Partners brings insights, expertise, and best practices to complex B2B business challenges in a way that is practical, profitable, and focused on sustainable success.


At B2X Partners, we are passionate about helping distributors and manufacturers drive profitable, competitive digital businesses.  

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