About B2X Partners
B2X is all about helping B2B companies CHANGE – Strategy, Change Management, Building Teams, Governance and everything that surrounds your success.
With over thirty years of working with industrial supply and manufacturing companies, B2X Partners brings insights, expertise, and best practices to complex B2B business challenges in a way that is practical, profitable, and focused on sustainable success.
At B2X Partners, we are passionate about helping distributors and manufacturers drive profitable, competitive B2B eCommerce initiatives.
Justin King PRESIDENT
Justin King is President of B2X Partners and author of Digital Branch Secrets: eCommerce Playbook for Distributors. This book is a systematic approach for distributors looking to grow their online business, outlining the seven components of a successful eCommerce business. Justin brings nearly 20 years working in Commerce and has been on the forefront of the growth and trends in B2B eCommerce. Justin is a leading speaker on B2B Customer Experience and eCommerce. Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go-to-market strategy for Oracle’s B2B eCommerce product.
His full bio can be found here.
Business Manager
Strategy and Marketing
User Experience & Design
Awards
Recent Awards and Accolades for B2X Partners
Our Methodology
While there’s plenty of jargon, complexity and hucksters, there is a proven method for running your Digital Branch. We’re calling it the X eCommerce System – it’s a detailed, sales-focused approach to driving a sustainable, successful digital business.
Built on our years of experience of building profitable digital experiences, the X eCommerce System is a 7-point approach to providing an exceptional digital experience. It covers the information and resources you need to drive your Digital Branch – from your website technology, product data, design, and analysis – all centered around providing a great customer experience.
