Justin King


With almost 20 years working in eCommerce, Justin King has been on the forefront of the growth and trends in eCommerce. Justin is the CEO/owner of B2X Partners and the founder of eCommerceandB2B.com. He works with customers to help them understand and build eCommerce strategies that are visionary, tactical and have a meaningful business impact.


American Supply Association (ASA) Network | September 2018

B2B Next | September 2018

IRCE (Internet Retailer) | June 08, 2018

HIDA | April 25, 2018

UNILOG CIMM2 User Group | March 4 – 6, 2018

Affiliated Distributor Conference | February 7 – 9, 2018

AFFLINK Keynote | January 23, 2018

“Speaking is the ultimate culmination of my expertise and passion for B2B eCommerce and Customer Experience.

I love speaking to both small and large audiences.”

“As one of our keynote speakers for B2B Online, I had high expectations for the kind of talk Justin would deliver to our audience. But I was unprepared for just how far he surpassed those expectations. He was engaging, interactive and entertaining, while at the same time, delivering actionable content to our eCommerce executives that they found relevant and educational. It was clear from his session that he has his finger on the pulse of the B2B industry and is a real expert in the field. Our attendees trusted his knowledge and walked away from his talk with a better understanding of the space and practical suggestions they could act on. He was truly one of the highlights of the conference and someone I would continually like to hear from as the B2B digital and eCommerce space matures to match his experience.


Caroline Berger
Executive Director
B2B Online

“Justin lit a fire in our attendees – presented expert-level content with enthusiasm and wit. He is a pleasure to work with and learn from.
My group is already looking to bring him back for another session. I highly recommend his work.”


Emily Saving Vice President
Professional & Program Development

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B2B, B2B eCommerce
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My Career Highlights

  • B2X Partners

    Founder CEO | Current

  • eCommerceandB2B.com

    Founder, eCommerceandB2B.com | Current

  • U.S. Department of Commerce eCommerce Innovation Lab

    Contributing Editor | Current

  • SalesWarp

    Advisory Board | Current

  • Court Grabbers

    Board Member | Current

  • Oracle

    Global Evangelist, B2B eCommerce & Customer Experience

  • Endeca (acquired by Oracle 2011)

    B2B eCommerce Strategist

  • Rosetta (acquired by Publicis)

    Associate Partner, Manufacturing and Distribution

  • Brulant (acquired by Rosetta)

    Associate Partner, B2B Industry Vertical

  • Xteric (acquired by Brulant)

    Xteric (acquired by Brulant)

My Story

Like everything else, my story is not about me — it is about colleagues, friends, and family that I have had the privilege of working with to create unbelievable results.

  • I have almost 20 years of eCommerce experience. Most of my experience is in B2B as an entrepreneur, agency guy, and now evangelist. I also did some ERP work back in the day.
  • Built a B2B brand and offering for Oracle Commerce. B2B Commerce revenue increased from 3% to over 50% in just 3 years.
  • I helped bring hybris to North America.
  • I am one of the few out there that have experience in all 3 enterprise eCommerce platforms: IBM, hybris / SAP, and ATG & Endeca / Oracle Commerce.
  • I am a speaker, not a writer. Therefore, I write like I speak. I don’t think that good speaking = good writing so feel free to criticize. At least I don’t include the umms.
  • I live in Maryland with my wife and 4 daughters. 4 daughters means that approximately 10,000 words are spoken before 10 a.m. I say that so you will feel sorry for me, but the reality is I love having 4 girls – they are passionate, emotional, intelligent and amazing girls slowly becoming young women.
  • I like sports and watching sports, but those that know my family know that my wife is the true sports fan. When I travel, yes, my wife preps me on what is happening in sports in that city.
  • I have almost 20 years of eCommerce experience. Most of my experience is in B2B as an entrepreneur, agency guy, and now evangelist. I also did some ERP work back in the day.
  • I believe that I am funnier than I really am. My lack of self-awareness makes me tell stories that I think are funny, but most of you won’t.
  • My friends call me JK. However, like in the Matrix, I call everyone Mr. or  Mrs. like “Hey Mr. Smith, it’s Mr. King”. I was doing this before the Matrix came out – so I am an innovator.
  • I am a big fan of Dave Ramsey and living debt free. Ask me about it
  • I love to read. I love fiction (Coban, Ludlum, Patterson, etc.) but have been reading a lot of non-fiction recently – mainly about communication, business, and sales. I also try to read my Bible every day.
  • I give credit, and I want credit. If you say something interesting or funny and I use it, I will always give credit. Please reciprocate. It’s only fair.
  • Finally, I am part of the crossfit cult. I have worked hard to make discipline a part of my life. Those that call me JK will snicker at that. Discipline is not the word anyone would typically use for me. However, I am on a roll and loving it. Waking up early, reading my Bible, eating better, and getting my butt kicked in the gym. And yes, crossfit IS a cult. Checkout my cultish gym at crossfitretribution.com.


Justin King
B2B ECommerce Evangelist & Strategist