Justin King is VP, B2B @ Salsify and author of Digital Branch Secrets: eCommerce Playbook for Distributors. This book is a systematic approach for distributors looking to grow their online business, outlining the seven components of a successful eCommerce business.
Justin brings nearly 20 years working in Commerce and has been on the forefront of the growth and trends in B2B eCommerce. Justin is a leading speaker on B2B Customer Experience and eCommerce. Salsify acquired his company B2X Partners in 2019. Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go-to-market strategy for Oracle’s B2B eCommerce product.
American Supply Association (ASA) Connection | February 2019
Affiliated Distributors (AD) eCommerce Summit | February 2019
UNILOG CIMM2 User Group | March 2019
Raymond James Distribution Investment Dinner | March 2019
Food Equipment Distributors Association (FEDA) | April 2019
Modern Distribution Management (MDM) Digital Forum | June 2019
“Speaking is the ultimate culmination of my expertise and passion for B2B eCommerce and Customer Experience.
I love speaking to both small and large audiences.”
“As one of our keynote speakers for B2B Online, I had high expectations for the kind of talk Justin would deliver to our audience. But I was unprepared for just how far he surpassed those expectations. He was engaging, interactive and entertaining, while at the same time, delivering actionable content to our eCommerce executives that they found relevant and educational. It was clear from his session that he has his finger on the pulse of the B2B industry and is a real expert in the field. Our attendees trusted his knowledge and walked away from his talk with a better understanding of the space and practical suggestions they could act on. He was truly one of the highlights of the conference and someone I would continually like to hear from as the B2B digital and eCommerce space matures to match his experience.
“Justin lit a fire in our attendees – presented expert-level content with enthusiasm and wit. He is a pleasure to work with and learn from.
My group is already looking to bring him back for another session. I highly recommend his work.”
Emily Saving Vice President
Professional & Program Development
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Like everything else, my story is not about me — it is about colleagues, friends, and family that I have had the privilege of working with to create unbelievable results.
B2B ECommerce Evangelist & Strategist