24 Nov Adding Social Proof to your B2B eCommerce Site
On Expedia.com, I was searching for hotels in New York City for an anniversary trip for my wife and I (she has put up with this for 15 years, she deserves a nice trip). As I was looking at a specific hotel, these banners started cycling through that were pretty interesting
On Amazon.com, often you see a message that says something like “buy in next 2 hours and you can receive this by tomorrow at 10:00 a.m.”. While we can debate the value of social media within our B2B E-Commerce strategies, I think there is an aspect of Social Proof seen in these examples that we should all be looking at. If you want to understand what I mean by Social Proof, HubSpot does a great job in this article explaining the topic.
In a B2B setting, I can see showing a customer that is on your website that customers in a similar segment (ie segment=Engineer) is looking at that same product, or even better that over the last 48 hours “Engineers have purchased 90 units of this item – along with this item”. Putting a timeframe on the proof gives a completely different message. Adding shipping information according to their contract – of if they buy in x amount of time, they can get it by tomorrow is a great way to create immediate need.
P.S. I was not looking at the Trump SoHo hotel shown in the image – I was looking at a much cheaper hotel – much, much cheaper – but it sounded cooler that I was looking at posh digs in SoHo.