Adding Social Proof to your B2B eCommerce Site

Adding Social Proof to your B2B eCommerce Site

Adding Social Proof to your B2B eCommerce Site

On Expedia.com, I was searching for hotels in New York City for an anniversary trip for my wife and I (she has put up with this for 15 years, she deserves a nice trip).  As I was looking at a specific hotel, these banners started cycling through that were pretty interesting

On Amazon.com, often you see a message that says something like “buy in next 2 hours and you can receive this by tomorrow at 10:00 a.m.”.  While we can debate the value of social media within our B2B E-Commerce strategies, I think there is an aspect of Social Proof seen in these examples that we should all be looking at.  If you want to understand what I mean by Social Proof, HubSpot does a great job in this article explaining the topic.

In a B2B setting, I can see showing a customer that is on your website that customers in a similar segment (ie segment=Engineer) is looking at that same product, or even better that over the last 48 hours “Engineers have purchased 90 units of this item – along with this item”.  Putting a timeframe on the proof gives a completely different message.  Adding shipping information according to their contract – of if they buy in x amount of time, they can get it by tomorrow is a great way to create immediate need.

P.S.  I was not looking at the Trump SoHo hotel shown in the image – I was looking at a much cheaper hotel – much, much cheaper – but it sounded cooler that I was looking at posh digs in SoHo.

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