American Supply Association Branches out with New Partnership with DigitalBranch™ Incubator

Focused on driving their members’ growth, ASA launches complimentary access to the DigitalBranch™ Incubator, an innovative platform created to help PHCP-PVF distributors and manufacturers drive their digital transformation and eCommerce business.

Nashville, TN (October 12, 2017)

American Supply Association (ASA) and B2X Partners kick off their partnership with the DigitalBranch Incubator™ – a first of its kind platform dedicated to supporting eCommerce success for the industrial distributor and manufacturer. Starting today, the over 300 ASA company members will be given a complimentary annual access to the DigitalBranch™ Incubator.
ASA serves wholesaler-distributors and their supply chain partners in the plumbing-heating-cooling-piping (PHCP) and industrial pipe-valve-fitting (PVF) industry. A member-focused organization, ASA continually expands and evolves to meet the changing needs of their members, to stay on the pulse of economic, social and political trends affecting the PHCP and PVF industries. ASA is committed to giving its members the ability and tools to adapt, grow and succeed.

Created by B2X Partners, a leading agency focused on B2B digital transformation in industrial distribution and manufacturing, launched the DigitalBranch™ Incubator earlier this year. This education and training portal is designed to serve all people working to drive eCommerce teams for industrial distributors, manufacturers and reps. Incubator access includes video training, monthly live webcasts and master classes, eCommerce platform reviews and summaries, all-access to a private Facebook community, weekly office hours and coaching, private content access and early views into all new programming, all created by thought leaders and practitioners in the B2B eCommerce space.

“At ASA, we are committed to being a one-stop shop for legislative and regulatory advocacy, ongoing business intelligence, employee training and education and peer-to-peer networking, says ASA Executive Vice President Michael Adelizzi. “This partnership allows us to expand the services we provide our members by giving them access to the top resources, tools and community that address their digital business challenges. The eCommerce landscape for PHCP and PVF is becoming more and more competitive and the DigitalBranch™ Incubator gives our members deep, high-value strategic and tactical information on how to compete.”

“We created the DigitalBranch™ for exactly the types of individuals and businesses ASA serves,” says B2X Partner Founder Bob Lewis. “Our primary focus is the people who drive digital business in distribution and manufacturing – from the key stakeholders to day-to-day practitioners. Our goal in this partnership is to provide every ASA member with information that is relevant, concrete and actionable – and designed to make their job easier and more forward-focused,” he added.

“The DigitalBranch Incubator is a resource all distributors should be using,” says Jeff Fouchia, Chief Information Officer of ASA member The Macomb group. “Whether you are just getting started with your eCommerce initiative and need resources to help you pick the right platform, or are well down the path with your Omni Channel presence, the Incubator has a ton of information to help you stay competitive. The site is well organized to help you find relevant information pertaining to all things B2B. And by being a member of the Incubator Facebook Group, I’m always alerted to new things of interest to me.

“We just launched our first ecommerce site. B2X Partners was critical to guiding us through the strategy and design process, keeping us focused on the needs of B2B buyers and explaining the changes that the large existing B2B sites were making,” says Jake Fegely, Chief Operating Officer of ASA member Cooney Brothers. “The DigitalBranch incorporates much of that knowledge and adds launch and post-launch content that has been very helpful. I expect the DigitalBranch to be a valuable part of educating and keeping our team up-to-date going forward.”

About American Supply Association
The American Supply Association is the national association for full-service wholesaler-distributors and their suppliers of plumbing-heating-cooling-piping and industrial pipe-valve-fitting products and related services. Learn more about ASA and its business intelligence reports at

About B2X Partners
B2X partners is a full-service digital B2B E-Commerce agency focused on helping distributors develop and execute eCommerce strategies. With over 30 years of industry experience and best practices, B2X Partners bring this insight and best practices to complex B2B businesses in a way that is practical, profitable and focused on your success. At B2X Partners, we are passionate about helping distributors build AND operate their own DigitalBranch.

B2X Partners:

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