We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

In a new article with tED Magazine, I get to talk more creatively about bad user experience and how you can improve it. In this article, I cover optimizing product data by leveraging inside sales, getting started and gettting creative with video. Read the full...