In this podcast, Justin King interviews a good friend and millennial owner of a B2B distributor, Sean McDonnell from TruPar.Justin and Sean discuss how their relationship grew, Sean’s background before launching TruPar, the path that led him to launching the company, and lessons learned...

We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

In this podcast, Justin King discusses Amazon’s new Part Finder technology. It will change the way industrial distribution markets sell parts.Part Finder, acquired from tech startup Partpic, allows customers to take a picture of a product. Then, instead of just typing in a search, use...