When you start to talk about digital at every meeting, people will start to realize that its part of your company’s DNA. When Digital is a part of your DNA, you have started to build your Digital Branch....
The acronyms in this eCommerce world get a little crazy. There are two that have been especially confusing recently for the Distributors that we work with. UAT vs. UT. That is User Acceptance Testing versus Usability Testing....
Forget about marketing externally to our customers. We have to start our B2B eCommerce projects by marketing internally to our own people. This is not about getting the right technology or implementing technology. This is about change management....