An eCommerce strategy is the foundation required for an online channel to achieve positive results.  It aligns an organization around a clear vision, outlines a specific roadmap to meet objectives, and establishes the definition of success.  Don’t waste time deliberating what course of action will...

Jan Moore, an entrepreneur, says, “Nothing happens until someone sells something. And nothing is sold until you have a customer to sell it to.”[i] Without customers, there is no business. Therefore, we start the XES at the center: the customers.One of our favorite questions to...

It all started with the statement “I don’t know what I don’t know.” The CEO of an industrial distributor said this to me a few years ago after a keynote address I gave to an association. He continued, “Listen, Justin—I believe what you’re saying. To...