In this podcast episode, Justin King gives a peek behind the curtain here at B2X Partners, explaining why we do so much marketing (like this podcast and our blog) and what it entails.Consultants and marketers need to model good digital behavior to clients. At B2X...

In this episode, Justin King walks through the importance of branding in B2B eCommerce. Marketing studies have found that when customers first picture a product they need, they then picture where to purchase it. By leveraging branding, manufacturers and distributors can help shape the picture...

We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...