Your results indicate you are in the Adoption Stage.
Your foundation is now in place. Now you can focus on getting your internal people to evangelize your eCommerce site, and on driving and deepening existing customer adoption. In this phase, your eCommerce sales are typically between 10 and 20 percent, and this phase is about pushing toward 30 percent of total revenue.
Your primary goal is to move through Adoption so you can move to reposition for Acquisition. Most companies in this stage:
It is time to revise your plan to move beyond foundational and into adoption activities. Define your two-year plan for eCommerce adoption growth. What is the budget and human resourcing plan? What are the gaps?
If you are not sure where to start, check out this article on Building Your Strategy.
There are two frameworks for systematically thinking through customer acquisition and customer adoption. Check out the Framework training here.