Your results indicate you are in the Foundation Stage.
This is your first serious endeavor to drive eCommerce sales. In this phase, your eCommerce sales represent less than 10 percent of total revenue.
Vince Lombardi started out every season by holding up a game ball and slowly saying, “Gentlemen, this is a football.”
The foundation is the key to success. If you build your business on a strong foundation, then it will not fail. With the right foundation, all of our “DigitalBranch Secrets” will amplify what you do… without it, it won’t matter what you attempt, because your impact will not last long.
This is perhaps the most important phase, as it enables the rest of the phases to occur. In this phase, you will set the stage for your eCommerce growth by establishing a solid foundation to build upon.
Your primary goal is to finish the Foundation so you can move to true Adoption. Most companies in this stage: