Your results indicate you are in the Acquisition Stage.
Now that you’ve built a site and organizational support for growth, your focus is on acquiring new customers and expanding the customer base. In this phase, eCommerce sales are typically over 40 percent of total revenue.
Acquisition, of course, isn’t just about acquisition. It is really the intersection of adoption and acquisition. You have a solid foundation to deal with your existing customers and to bring new customers into the fold.