Your results indicate you are in the Reposition Stage.
Building from the experience and knowledge of the previous phases, you look at opportunities to reposition your DigitalBranch to best serve your current and potential customers. In this phase, your eCommerce sales are above 30 percent of total revenue, and you are now pushing toward 40 to 50 percent of total revenue. In this phase, we are building the foundation for phase 4: acquisition.
Repositioning is building the foundation to scale the business. To scale beyond customer adoption to customer acquisition + customer adoption. You have customers using the site, giving you feedback, you have started to test and optimize new features. Most companies in this stage: