In this video, Justin King discusses Amazon’s eProcurement process.Many large institutions, companies, and government organizations use procurement systems to manage their internal purchasing processes. Rather than have staff purchase items from a variety of distributors, companies use procurement systems to consolidate spending.Amazon examined how customers...
In this podcast, Justin King interviews a good friend and millennial owner of a B2B distributor, Sean McDonnell from TruPar.Justin and Sean discuss how their relationship grew, Sean’s background before launching TruPar, the path that led him to launching the company, and lessons learned...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
In this podcast, Justin King discusses Amazon’s new Part Finder technology. It will change the way industrial distribution markets sell parts.Part Finder, acquired from tech startup Partpic, allows customers to take a picture of a product. Then, instead of just typing in a search, use...
Distributors have a lot of legacy behind them. Typically, they are multi-generational, family-owned businesses. Their employees and customers have been with them for decades. With that legacy comes amazing knowledge about the products and customers. However, it also includes a lot of legacy thinking and...
The Rapid Growth of Amazon Business We had the pleasure of talking with tED magazine about Amazon Business and their $10 billion approach to working with B2B clients.Justin King, President of B2X Partners, discusses how Amazon Business has gone from $1 billion in 2015 to $10...
In this episode, Justin King covers a different way for distributors to differentiate themselves from competitors: product bundles.You may be familiar with the concept of affiliate marketing. Basically, affiliate marketing is when someone has a product that they want to sell, and so they partner...
In this podcast episode, Justin King gives a peek behind the curtain here at B2X Partners, explaining why we do so much marketing (like this podcast and our blog) and what it entails.Consultants and marketers need to model good digital behavior to clients. At B2X...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
In this podcast episode, Justin King introduces the X eCommerce System (XES), a new system and framework for looking at B2B eCommerce.XES helps distributors and manufacturers understand the eCommerce ecosystem to grow their business and stay relevant in a digital market, identifying best practices and...
Unlocking a System for eCommerce Success B2X Partners launches new book: Digital Branch™ Secrets – eCommerce Playbook for DistributorsDigital Branch Secrets – the first book from B2B eCommerce agency B2X Partners is a playbook for Distributors looking to compete in eCommerce. The book outlines the B2X...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
By Jason Hein, Principal Strategist at B2X PartnersWith any new initiative comes a learning curve and occasional “learn by failure” moments, and eCommerce is no different. Selling products online involves a different set of skills for every step in the customer journey. Companies use different...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
An eCommerce strategy is the foundation required for an online channel to achieve positive results. It aligns an organization around a clear vision, outlines a specific roadmap to meet objectives, and establishes the definition of success. Don’t waste time deliberating what course of action will...
Jan Moore, an entrepreneur, says, “Nothing happens until someone sells something. And nothing is sold until you have a customer to sell it to.”[i] Without customers, there is no business. Therefore, we start the XES at the center: the customers.One of our favorite questions to...
It all started with the statement “I don’t know what I don’t know.” The CEO of an industrial distributor said this to me a few years ago after a keynote address I gave to an association. He continued, “Listen, Justin—I believe what you’re saying. To...