Salsify Acquires B2X Partners
To solve the incredibly important problem of exchanging content between manufacturer and distributors, Salsify acquires B2X Partners....
To solve the incredibly important problem of exchanging content between manufacturer and distributors, Salsify acquires B2X Partners....
When you start to talk about digital at every meeting, people will start to realize that its part of your company’s DNA. When Digital is a part of your DNA, you have started to build your Digital Branch....
The acronyms in this eCommerce world get a little crazy. There are two that have been especially confusing recently for the Distributors that we work with. UAT vs. UT. That is User Acceptance Testing versus Usability Testing....
Forget about marketing externally to our customers. We have to start our B2B eCommerce projects by marketing internally to our own people. This is not about getting the right technology or implementing technology. This is about change management....
I did a recent keynote at the Insite Software User Group. I addressed a very important topic on why Customers don’t adopt or use a distributors eCommerce site....
An interesting correlation to Customer Adoption. It is all about aligning your organization to your eCommerce initiative, and that typically starts with aligning compensation....
Governments, universities, and large institutions are beginning to mandate that eCommerce be a part of contracts. So in order to even receive the work, you have to have those capabilities. In this video, Justin King explains how and why...
What is data curation and how can distributors use it to their advantage? In this excerpt from our latest Master Class: Same Data, New Landscape, we discuss the difference between data aggregators and data curators. Distributors can use a data curation strategy to create a...
In this video, Justin King discusses Amazon’s eProcurement process.Many large institutions, companies, and government organizations use procurement systems to manage their internal purchasing processes. Rather than have staff purchase items from a variety of distributors, companies use procurement systems to consolidate spending.Amazon examined how customers...
In this podcast, Justin King interviews a good friend and millennial owner of a B2B distributor, Sean McDonnell from TruPar.Justin and Sean discuss how their relationship grew, Sean’s background before launching TruPar, the path that led him to launching the company, and lessons learned...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
In this podcast, Justin King discusses Amazon’s new Part Finder technology. It will change the way industrial distribution markets sell parts.Part Finder, acquired from tech startup Partpic, allows customers to take a picture of a product. Then, instead of just typing in a search, use...
Distributors have a lot of legacy behind them. Typically, they are multi-generational, family-owned businesses. Their employees and customers have been with them for decades. With that legacy comes amazing knowledge about the products and customers. However, it also includes a lot of legacy thinking and...
The Rapid Growth of Amazon Business We had the pleasure of talking with tED magazine about Amazon Business and their $10 billion approach to working with B2B clients.Justin King, President of B2X Partners, discusses how Amazon Business has gone from $1 billion in 2015 to $10...
In this episode, Justin King covers a different way for distributors to differentiate themselves from competitors: product bundles.You may be familiar with the concept of affiliate marketing. Basically, affiliate marketing is when someone has a product that they want to sell, and so they partner...
In this podcast episode, Justin King gives a peek behind the curtain here at B2X Partners, explaining why we do so much marketing (like this podcast and our blog) and what it entails.Consultants and marketers need to model good digital behavior to clients. At B2X...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
In this podcast episode, Justin King introduces the X eCommerce System (XES), a new system and framework for looking at B2B eCommerce.XES helps distributors and manufacturers understand the eCommerce ecosystem to grow their business and stay relevant in a digital market, identifying best practices and...
Unlocking a System for eCommerce Success B2X Partners launches new book: Digital Branch™ Secrets – eCommerce Playbook for DistributorsDigital Branch Secrets – the first book from B2B eCommerce agency B2X Partners is a playbook for Distributors looking to compete in eCommerce. The book outlines the B2X...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...