We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
3. Building Your Strategy and Plan, Videos / 13.09.2018
New Video: The Difference Between B2B and B2C
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
6. Build Product Content and Taxonomy / 10.09.2018
Part 2: Your Product Taxonomy Sucks (And Here’s HOW You Can Fix It)
By Jason Hein, Principal Strategist at B2X PartnersWith any new initiative comes a learning curve and occasional “learn by failure” moments, and eCommerce is no different. Selling products online involves a different set of skills for every step in the customer journey. Companies use different...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
6. Build Product Content and Taxonomy, Videos / 28.08.2018
New Video: Choosing your eCommerce Content Strategy: Aggregation vs. Curation
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
7. Designing Your Customer Experience, Videos / 28.08.2018
Live Master Class: Innovation in B2B eCommerce
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
An eCommerce strategy is the foundation required for an online channel to achieve positive results. It aligns an organization around a clear vision, outlines a specific roadmap to meet objectives, and establishes the definition of success. Don’t waste time deliberating what course of action will...
Jan Moore, an entrepreneur, says, “Nothing happens until someone sells something. And nothing is sold until you have a customer to sell it to.”[i] Without customers, there is no business. Therefore, we start the XES at the center: the customers.One of our favorite questions to...
It all started with the statement “I don’t know what I don’t know.” The CEO of an industrial distributor said this to me a few years ago after a keynote address I gave to an association. He continued, “Listen, Justin—I believe what you’re saying. To...
7. Designing Your Customer Experience / 02.08.2018
Improving your Customer Experience: The Amazon Effect
Amazon has set the bar for customer experience. I share my thoughts on how to follow the Amazon approach in a new tED Magazine article called “Are You Really Making Your Customer’s Jobs Easier? Part 1” and specifically about electrical distributors in “Part 2”....
6. Build Product Content and Taxonomy / 19.07.2018
Your Product Taxonomy Sucks (And Here’s Why You Should Fix It)
By Jason Hein, Principal Strategist at B2X PartnersCongratulations! You’ve just launched your company’s first eCommerce website – after months of hard work selecting technologies, qualifying design partners, and reviewing wireframes the site is now online and the site is live – representing your business to...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...
In a new article with tED Magazine, I get to talk more creatively about bad user experience and how you can improve it. In this article, I cover optimizing product data by leveraging inside sales, getting started and gettting creative with video. Read the full...
Up until now you have most likely been operating without a framework to build your strategy, select technology, design your customer experience, and launch your DigitalBranch. In this article we discuss two frameworks - one for customer adoption and one for customer acquisition....
We have a brand new video that talks about the value and importance of branding for B2B eCommerce. Research into customer purchasing patterns shows us that when customers imagine a product, they link it to where they purchase the product. By creating a link between the products...
6. Build Product Content and Taxonomy, Best Practices / 21.06.2018
Product Data Optimization: Operational Data vs Marketing Data
Getting product data right is a challenge and an opportunity for distributors. I spoke with tED Magazine on how to leverage and optimize your product data in a new article called "It’s Still All About the Data." In it, I discuss the difference between operational...
Best Practices, Search and Navigation / 21.06.2018
Your on-site search sucks; this is why you should fix it
Sixty percent of B2B buyers listed [onsite search] as one of their top three features, with 48% of B2B sellers citing enhanced search as a top technology priority. - Accenture Report: Building the B2B OmniChannel Commerce Platform Of The Future B2B Buyer Expectations Are Driving Sellers...
The new TruPar.com site relaunched on June 1, 2018. With over 8 million parts, the revamped site features live chat, a robust self-service Help Center and quick order and quote. This disruptive business has over seven distribution centers, to offer one-day ground shipping in the...
6. Build Product Content and Taxonomy / 21.05.2018
How Product Content Can Help Your Business Compete
More and more companies have contracts with Amazon. They continue to push into this space and there’s no reason to believe they’ll slow down. - Justin King I had the pleasure of speaking with lightED - the new online magazine from NAED. In this conversation, I...
Misc / 21.05.2018
Interview with Andy Hoar, Founder of B2B Next
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]I was excited to sit down with a friend and thought leader in the B2B space. Formerly with Forrester, Andy is now the CEO of Paradigm B2B and a co-founder of a new conference: B2B Next. It's a...