Misc / 21.05.2018

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]I was excited to sit down with a friend and thought leader in the B2B space. Formerly with Forrester, Andy is now the CEO of Paradigm B2B and a co-founder of a new conference: B2B Next. It's a...

2. Becoming Customer Centric, 7. Designing Your Customer Experience, Videos / 26.03.2018

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] I wanted to share a brand new video that we created for our member site, the DigitalBranch. It's all about getting the ball rolling on understanding customer experience. This video walks through user personas - what they are,...

Best Practices / 15.02.2018

In May 2017, Grainger soft-launched a new site called Gamut.com. The site is radically different than the parent site Grainger.com - with a product-focused design. In January 2018, on Grainger's Q4 2017 Earnings Call, CEO D. G. Macpherson said: In 2017, we also launched a new R&D...

3. Building Your Strategy and Plan / 03.01.2018

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In this conversation with tED Magazine, we discuss investing in the DigitalBranch. How to approach it strategically and for maximum impact.An excerpt: We help companies pick technology. Notice that ‘Pick Technology’ was number three, not number one. Most distributors...

3. Building Your Strategy and Plan, Amazon Business / 14.12.2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Amazon is building product data - sucking in tons of manufacturer data and building their own.[/vc_column_text][vc_video link="https://youtu.be/vJAWRRUBkqc" el_class="hp-video"][vc_column_text]See the other videos with tED Magazine: Part 1: Amazon Threat Level: Today and Tomorrow Thinking Strategically About eCommerce Spend Google Isn't Going Away....