Sixty percent of B2B buyers listed [onsite search] as one of their top three features, with 48% of B2B sellers citing enhanced search as a top technology priority. - Accenture Report: Building the B2B OmniChannel Commerce Platform Of The Future B2B Buyer Expectations Are Driving Sellers...
Grainger is doing a few interesting things now with their shopping experience. After a search, I landed at a category page with a list of products. After clicking on a product item number, a flyout opened to the left with select details of the product....
The new TruPar.com site relaunched on June 1, 2018. With over 8 million parts, the revamped site features live chat, a robust self-service Help Center and quick order and quote. This disruptive business has over seven distribution centers, to offer one-day ground shipping in the...
We looked at IEWC – which relaunched its site late spring 2017. We looked at the site from a user experience and a design perspective.NavigationClean mega menu for products and services dropdown. Well organized product categories, and a View All option. The drop-down also...
More and more companies have contracts with Amazon. They continue to push into this space and there’s no reason to believe they’ll slow down. - Justin King I had the pleasure of speaking with lightED - the new online magazine from NAED. In this conversation, I...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]I was excited to sit down with a friend and thought leader in the B2B space. Formerly with Forrester, Andy is now the CEO of Paradigm B2B and a co-founder of a new conference: B2B Next. It's a...
Guest post by Matthew Osborn, Senior Marketing Manager at Apruve. Read his writing on the Apruve blog here.The new generation of B2B buyers wants the ability to make purchases whenever and wherever they want without having to hunt down a print catalog or pick up the phone.In fact, 93%...
Many of your customers will be using Google to search for your physical branch locations. In fact, when looking at most Distributors website analytics (like Google Analytics or PIWIK), the locations pages are often some of the most requested pages on your site! With that in...
I sat down to talk with Cris Young of Hudson Fasteners/1 Industrial Way. The Executive Vice President of this Ohio-based fastener distribution company, we talked about her digital-focused approach to doing business. The following is an excerpt of that conversation:Justin: I’d just love to hear a...
I'm excited to share this recent conversation with tED Magazine. It's a bit different: I address using branding as a strategy to compete with Amazon. In this article, I go through how the brain builds brand affinity and links. And how distributors can use this powerful pathway...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] I wanted to share a brand new video that we created for our member site, the DigitalBranch. It's all about getting the ball rolling on understanding customer experience. This video walks through user personas - what they are,...
One of the things you've heard me say over and over, is how important it is to design a website that is customer-centric. While technology challenges will take the most effort and labor, it all needs to be in the service of providing your customers exceptional...
Avnet is the leading electronics distribution company, with $26.2 billion on revenue – according to Modern Distribution Management.In Spring 2017, they redesigned their website to reflect their new branding – “reach forward” – and to speak to a younger audience. In this article, we review...
In May 2017, Grainger soft-launched a new site called Gamut.com. The site is radically different than the parent site Grainger.com - with a product-focused design. In January 2018, on Grainger's Q4 2017 Earnings Call, CEO D. G. Macpherson said: In 2017, we also launched a new R&D...
In this two-part article, we are taking a look at how HD Supply, one of the leading distributors of industrial supplies in North America, is tackling the challenge of incorporating several industry-specific eCommerce sites under one roof. Part One explored features of the Facilities Maintenance branch...
HD Supply is one of the leading distributors of industrial supplies in North America. With a projected 1.16B in sales for Q1 2018, and over 60% of sales online (from 2016 reporting), HD Supply is a key distributor to look at as a digital leader. “HD Supply...
I had the opportunity to talk more with tED Magazine, to get into the heart of building your eCommerce business. In this article, I speak on how to build a content optimization strategy. It starts with the people: getting the knowledge and perspective from your...
I had the pleasure with talking to tED Magazine about the challenges and opportunities in B2B ecommerce. Here's an excerpt from that article: As business-to-business (B2B) e-commerce grows, the need for effective SEO has become that much more important. After all, there are just 12 ranked...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In this conversation with tED Magazine, we discuss investing in the DigitalBranch. How to approach it strategically and for maximum impact.An excerpt: We help companies pick technology. Notice that ‘Pick Technology’ was number three, not number one. Most distributors...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Amazon is building product data - sucking in tons of manufacturer data and building their own.[/vc_column_text][vc_video link="https://youtu.be/vJAWRRUBkqc" el_class="hp-video"][vc_column_text]See the other videos with tED Magazine: Part 1: Amazon Threat Level: Today and Tomorrow Thinking Strategically About eCommerce Spend Google Isn't Going Away....