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3. Building Your Strategy and Plan, Videos / 13.09.2018

New Video: The Difference Between B2B and B2C

The Difference Between B2B and B2C

We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

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6. Build Product Content and Taxonomy / 10.09.2018

Part 2: Your Product Taxonomy Sucks (And Here’s HOW You Can Fix It)

Part 2: Your Product Taxonomy Sucks (And Here’s HOW You Can Fix It)

By Jason Hein, Principal Strategist at B2X PartnersWith any new initiative comes a learning curve and occasional “learn by failure” moments, and eCommerce is no different. Selling products online involves a different set of skills for every step in the customer journey. Companies use different...

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8. Analytics and KPIs, Videos / 05.09.2018

New Video: What is a Bounce Rate and What is Good?

What is a Bounce Rate and What is Good?

We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

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6. Build Product Content and Taxonomy, Videos / 28.08.2018

New Video: Choosing your eCommerce Content Strategy: Aggregation vs. Curation

New Video: Choosing your eCommerce Content Strategy: Aggregation vs. Curation

We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

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7. Designing Your Customer Experience, Videos / 28.08.2018

Live Master Class: Innovation in B2B eCommerce

Live Master Class: Innovation in B2B eCommerce

We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

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3. Building Your Strategy and Plan / 16.08.2018

Introduction to Building a B2B eCommerce Strategy

Introduction to Building a B2B eCommerce Strategy

An eCommerce strategy is the foundation required for an online channel to achieve positive results.  It aligns an organization around a clear vision, outlines a specific roadmap to meet objectives, and establishes the definition of success.  Don’t waste time deliberating what course of action will...

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2. Becoming Customer Centric / 12.08.2018

Becoming Customer Centric

Becoming Customer Centric

Jan Moore, an entrepreneur, says, “Nothing happens until someone sells something. And nothing is sold until you have a customer to sell it to.”[i] Without customers, there is no business. Therefore, we start the XES at the center: the customers.One of our favorite questions to...

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1. Introducing the X eCommerce System / 12.08.2018

Why We Created the X eCommerce System

Why We Created the X eCommerce System

It all started with the statement “I don’t know what I don’t know.” The CEO of an industrial distributor said this to me a few years ago after a keynote address I gave to an association. He continued, “Listen, Justin—I believe what you’re saying. To...

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7. Designing Your Customer Experience / 02.08.2018

Improving your Customer Experience: The Amazon Effect

Improving your Customer Experience: The Amazon Effect

Amazon has set the bar for customer experience. I share my thoughts on how to follow the Amazon approach in a new tED Magazine article called “Are You Really Making Your Customer’s Jobs Easier? Part 1” and specifically about electrical distributors in “Part 2”....

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6. Build Product Content and Taxonomy / 19.07.2018

Your Product Taxonomy Sucks (And Here’s Why You Should Fix It)

Your Product Taxonomy Sucks (And Here’s Why You Should Fix It)

By Jason Hein, Principal Strategist at B2X PartnersCongratulations! You’ve just launched your company’s first eCommerce website – after months of hard work selecting technologies, qualifying design partners, and reviewing wireframes the site is now online and the site is live – representing your business to...

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9. Marketing and Operations / 16.07.2018

NEW Video: From Customer Adoption to Customer Acquisition

From Customer Adoption to Customer Acquisition

We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

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Best Practices / 10.07.2018

The Risk of Bad User Experience (And How You Can Fix It)

The Risk of Bad User Experience (And How You Can Fix It)

In a new article with tED Magazine, I get to talk more creatively about bad user experience and how you can improve it. In this article, I cover optimizing product data by leveraging inside sales, getting started and gettting creative with video. Read the full...

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5. Selecting B2B eCommerce Technology, PodCast: B2B eCommerce Secrets / 10.07.2018

Episode 1: Your On-site Search Sucks | B2B eCommerce Secrets Podcast

Episode 1 - Your On-site Search Sucks B2B eCommerce Secrets Podcast

The first episode of the B2B eCommerce Secrets Podcast!  We tackle the number one issue for customers of distributors and manufacturers - SEARCH!!In this podcast, Justin King jumps right into the topic of “Your Search Box Sucks,” along with how Amazon does it so right...

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1. Introducing the X eCommerce System, Videos / 06.07.2018

What Are B2B eCommerce Frameworks?

What Are B2B eCommerce Frameworks?

Up until now you have most likely been operating without a framework to build your strategy, select technology, design your customer experience, and launch your DigitalBranch. In this article we discuss two frameworks - one for customer adoption and one for customer acquisition....

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9. Marketing and Operations / 25.06.2018

NEW Video: Is Branding Important for B2B eCommerce?

Is Branding Important for B2B eCommerce?

We have a brand new video that talks about the value and importance of branding for B2B eCommerce. Research into customer purchasing patterns shows us that when customers imagine a product, they link it to where they purchase the product. By creating a link between the products...

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6. Build Product Content and Taxonomy, Best Practices / 21.06.2018

Product Data Optimization: Operational Data vs Marketing Data

Product Data Optimization: Operational Data vs Marketing Data

Getting product data right is a challenge and an opportunity for distributors. I spoke with tED Magazine on how to leverage and optimize your product data in a new article called "It’s Still All About the Data." In it, I discuss the difference between operational...

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Best Practices, Search and Navigation / 21.06.2018

Your on-site search sucks; this is why you should fix it

Your on-site search sucks; this is why you should fix it

  Sixty percent of B2B buyers listed [onsite search] as one of their top three features, with 48% of B2B sellers citing enhanced search as a top technology priority. - Accenture Report: Building the B2B OmniChannel Commerce Platform Of The Future B2B Buyer Expectations Are Driving Sellers...

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7. Designing Your Customer Experience / 18.06.2018

Quick Take: Grainger’s Shop from Search Experience

Quick Take: Grainger’s Shop from Search Experience

Grainger is doing a few interesting things now with their shopping experience. After a search, I landed at a category page with a list of products. After clicking on a product item number, a flyout opened to the left with select details of the product....

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Best Practices, News and Happenings / 05.06.2018

Spotlight: Sean McDonnell of TruPar.com

Spotlight: Sean McDonnell of TruPar.com

The new TruPar.com site relaunched on June 1, 2018. With over 8 million parts, the revamped site features live chat, a robust self-service Help Center and quick order and quote. This disruptive business has over seven distribution centers, to offer one-day ground shipping in the...

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7. Designing Your Customer Experience / 31.05.2018

Site Review: IEWC’s Modern Site Design

Site Review: IEWC’s Modern Site Design

We looked at IEWC – which relaunched its site late spring 2017. We looked at the site from a user experience and a design perspective.NavigationClean mega menu for products and services dropdown. Well organized product categories, and a View All option. The drop-down also...

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