Search Engine Optimization, Trends / 27.10.2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sitting again with tED Magazine, this time to talk about your relationship with Google. Your customers are searching online - a considerable amount. Here's why your customers' searches are opportunities for you.An excerpt: When we have a question, we're...

B2B eCommerce Jobs, Best Practices / 10.10.2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In my third video with  tED Magazine, Scott Costa, we get into the necessity and challenges for creating and resourcing your eCommerce business.An excerpt: When I used to speak on the topic of digital. I used to try to...

Best Practices / 09.10.2017

The online world and eCommerce baffles most business executives.  In the past, executives viewed eCommerce as technical and seemed only the geekiest could manage it.  Therefore, companies tasked IT with running the majority of the eCommerce business.In order to run your website like a DigitalBranch,...

7. Designing Your Customer Experience / 05.10.2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Importance of the Product Detail Page (PDP)In the vast and varied field of B2B eCommerce, most companies are blinded by misconceptions. They mistakenly think that:
  • they can’t compete with Amazon.
  • paid search is the solution.
  • cut-and-paste product descriptions will be enough to sell a product.
  • a mere commerce website is sufficient to gain business.
All of these swirling misconceptions have plunged eCommerce into an abyss and cause most B2B companies to over analyze their projects.
Best Practices / 03.10.2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]How much should we spend on eCommerce? How do I make a case for the cost? How do I define return-on-investment?In my second video with  tED Magazine, Scott Costa, I talk about thinking strategically about your eCommerce spend. Calculating...

Best Practices / 23.09.2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] I had a chance to keynote the NAED Adventure conference with my business partner, Bob Lewis.  We actually spoke for almost 4 hours talking about everything from How to Build an eCommerce Strategy, to building customer adoption.  It...

1. Introducing the X eCommerce System, Amazon Business / 19.07.2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business' competitive threat to B2B. One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you...