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In the vast and varied field of B2B eCommerce, most companies are blinded by misconceptions. They mistakenly think that:
- they can’t compete with Amazon.
- paid search is the solution.
- cut-and-paste product descriptions will be enough to sell a product.
- a mere commerce website is sufficient to gain business.
All of these swirling misconceptions have plunged eCommerce into an abyss and cause most B2B companies to over analyze their projects.