9. Marketing and Operations / 09.02.2015

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Part of building a great site is marketing the site when it is ready for launch. Conversion, average order value and loyalty are meaningless if your customers aren't actually using the site.I received this question the other day:We...

Best Practices / 19.01.2015

Only 37% of procurement managers are satisfied with the current level of information on B2B e-commerce sites, according to Internet Retailer and Acquity Group.  While 83% see a supplier’s website as the most popular channel for conducting research online, only 37% of procurement managers and other procurement...

Trends / 12.01.2015

Oracle B2B eCommerce Happy Hour: How to Thrive in the Era of B2B eCommerce Transformation The B2B buyer of yesteryear is long gone.Digital technologies have changed the way business professionals research and buy products and raised the bar on expectations for great experiences.Leading B2B brands know...

11. Guide to B2B eCommerce, 8. Analytics and KPIs / 04.12.2014

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Determining how you will measure your success is important to determine before you launch and during operations planning.  Think about accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations.The simple and common...

Best Practices / 13.11.2014

You have probably worked really hard to create a Brand and Marketing focused websites that tell great stories about your products, company and culture.   At some point you may have decided to give your customers access to ordering products.  The systems used to manage those two...