29 Nov Book Review: B2B eCommerce MasterPlan
UK eCommerce expert Chloe Thomas has launched her first B2B-focused book. Targeted to manufacturers and distributors, the book walks through four stages to eCommerce success:
- Should You Add eCommerce to Your Business?
- Getting Everyone and Everything Ready
- Making the Website a Reality
- Making B2B eCommerce a Success: Site Launch and Ongoing Marketing
The book contains common pitfalls and pain points, all written with humor and in a highly readable format. A great read for those considering getting started with eCommerce in their B2B organization. Available in paperback, digital and in audio format.
For our readers, we’re giving away one free signed copy, just be the first to email us here.