How Branding Can Help You Beat Amazon

How Branding Can Help You Beat Amazon

How Branding Can Help You Beat Amazon

I’m excited to share this recent conversation with  tED Magazine. It’s a bit different: I address using branding as a strategy to compete with Amazon. In this article, I go through how the brain builds brand affinity and links. And how distributors can use this powerful pathway to build customer relationships.

When your customers go to Google and Amazon instead of your site first, it basically means you didn’t do a good enough job of putting yourself in front of that customer and making sure that person knows that these particular products, services, components, and applications are fulfilled here. The key to success is to always be fighting to stay on top of your customers’ needs and expectations regarding how they associate the products that they’re buying with the suppliers that they buy from.

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