Home / CAPABILITIES / BUILDING YOUR DIGITAL STRATEGY
This is a two-step process to understand, assess and develop a custom strategy to drive your DigitalBranch.
Whether you are just starting out or have a mature practice, the eCommerce playbook starts with an assessment of your digital business.
This is not a general industry analysis, or regurgitated vendor hyperbole. B2X utilizes its 20 years of hands-on eCommerce implementation experience, strong business and technical understanding, and a deep knowledge of vendor offerings to develop an assessment that is specific to your current state.
Through a series of interviews, discussions, and reviews of existing materials we will develop an assessment of your needs and an actionable set of recommendations to move forward with the best information available, enabling you to make an informed decision with respect to your eCommerce initiative.
We hear this every day from distributors and manufacturers when it comes to Digital AND ECommerce. We help you bridge the gap between what you don’t know and what you want to be able to do by asking the right questions in order to uncover your unknown questions. We know all the vendors and how to differentiate them. While each project is different, here are a few activities that lay the foundation of a good b2b digital and eCommerce strategy:
We always start with Discovery. Discovery is done on-site with your executive team and project team(s). We will define the overall opportunity for eCommerce within the “future state” company vision and determine how this translates into executional objectives for each focus area.
SEO & Analytics Assessment
Keyword analysis and understanding customer intent – that is, how prospects and customers i your market or industry use Google and the other search engines to find product that you sell. Also includes an assessment of your current analytics and insights.
B2X takes a look at your competitors’ eCommerce sites and identifies issues and opportunities for your organization against b both regional and national competitors.
Through interviews with select customers and internal stakeholders, B2X develops an independent review of what the current site supports well, and where opportunities for improvement lie.
Product Content Readiness
You will need product content and lots of it to fully engage your customers online. Through interviews and discussions B2X will assess your current state of readiness with respect to product content, and identify your areas of need.
Site and Technology Review & Assessment
What else is out there that may help you achieve your goals?
B2X evaluates your current website using a expert analysis to identify opportunities to incrementally improve the customer experience. B2X additionally assesses the current or proposed technology stack.
B2B eCommerce Strategy
The B2B eCommerce strategy is documented as a set of actionable recommendations to achieve your goals and objectives. This is the business case, blueprint, and roadmap rolled into a summary and narrative that you and your team can take immediate action on.