At the core, eCommerce and Digital is not about technology or marketing. It is all about change – changing from where you are today to where you need to be in the future to compete in this new environment. This process when properly applied is known as “Digital Change Management.”
We hear these questions from B2B distributors and manufacturers every day – do they resonate with you?
After working with many distributors and manufacturers of all sizes, we have found the following is the most successful approach for implementing change.
A couple of things: Fear is the primary reason people and organizations don’t change. Identify barriers and fears as early as possible and put a plan in place to address.
Change is a program – not a project. You make progress day over day, month over month and quarter over quarter.
Digital Change Management for B2B eCommerce organizations is extremely difficult to implement without help. We rarely sell hard on our services – but in this area we encourage you to reach out. If you need help, reach out today.