It takes precise planning to encourage your customers to adopt your site. The E-Commerce Marketing Strategy is incredibly important, and is often not thought of until the site is about to go live.
The sales team is the most important team within your organization to drive adoption of the new e-commerce site. Sales can make or break your new site. Your new site could be used as a tool for sales people to sell as a differentiator. However, your organization needs to carefully plan out how they will train and incentivize the sales team to encourage their customers to use the site including:
Your customer service and inside sales team interactions are perfect touch points to introduce your customers to your new site. A few example might include:
B2X creates a 90 day marketing plan that addresses:
Digital is a program not a project. Your site is launched, and now what? How do you continuously drive adoption? How do we acquire new customers?