Your search box is the most important real estate on your site. However, understanding how your customers search and optimizing the search box takes a mix of resources and skill sets that are hard to find and hire. The B2X Partners on-site search service includes assessment, ongoing monitoring and optimization.
In this podcast, I jump right into the topic of “Your Search Box Sucks,” along with how Amazon does it so right and why most distributors’ search box doesn’t perform optimally. Implementing some basic improvements will help you mirror their success, and will pay dividends for your customer experience – and your business. On-site search is a program, not a one-time project. It’s an ongoing effort to optimize for personalization, spelling, good search results, inventory, and past order history.