Search Engine Optimization

Search Engine Optimization (SEO) is the work to improve organic performance and lift Organic Search-referred qualified traffic to your site. At B2X Partners, SEO is a four-phase process:

The strategy includes actionable and measurable short and mid-term tasks across the traditional areas of SEO: content marketing, authority growth (getting links and mentions) and technical optimization. This includes:

  • Keyword research
  • Competitive analysis
  • Technical SEO recommendation
  • Content optimization:
    •  Page titles and meta descriptions
    • On-Page headlines
    • On-Page body content
    • Tags for images or other non-text assets
  • Site brand content strategy
  • Mobile SEO
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