Usability Testing

After creating the design, you’ll want to test to see if your ideas translate into a smooth customer experience. While your design may be visually amazing, if your customers can’t easily shop and checkout, then your site will ultimately not be valuable to them. The best way to ensure that customers will be able to use your site is by conducting user experience (UX) testing throughout the project lifecycle and post-launch.

Don’t assume. Validate.

B2X can support testing by providing the structure, methodology, and facilitation for your eCommerce site testing. With B2B-centric testing, we look at the four areas most important to your customers:

  • Finding Products
  • Checkout
  • Product Detail Pages
  • My Account
Capabilities: Customer-Centric UX & Design
Capabilities: Customer Experience Journey Mapping