Fairmont Supply APR Supply is a leading distributor of industrial maintenance, repair, and operation (MRO) supplies. Headquartered in Washington, PA with 19 distribution centers and on-site store management locations throughout the United States, Fairmont Supply was recently recognized as a “Big 50” Industrial Supplier by Industrial Distribution Magazine.
Fairmont Supply brought in B2X Partners to help them drive their eCommerce business. With an existing eCommerce site in place, they didn’t have a strategic plan and a structure for driving customer adoption. The current site was also an out-of-the-box solution, missing key user experience and design components to smooth customer use of the site.
B2X Partners developed a comprehensive digital strategy, which included a recommendation for a redesign of the current site. Fairmont Supply implemented the plan and B2X Partners created a new site design, focused on customer pathways and adoption, including:
- Focusing navigation on shop and search
- Showcasing product categories with images on the homepage
- Streamlining brands presentation
- Elevating Fairmont’s locations with accessible, interactive map
- Making a smoother filtering and product discovery user experience
B2X Services Implemented
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