There are quite a few businesses that place a tremendous amount of emphasis on those that influence the end purchase.  For example, a company that sells kitchen cabinets focuses 90% of its marketing and sales resources on those that influence the end-customer - in this...

Punchout or “punching out” allows your customers to start from their e-procurement systems and “punchout” to your website to shop (search, find and browse).  Customers will search, browse and add products to the shopping cart.  Instead of checking out using the eCommerce site, the cart...

I often get asked "What makes up a B2B e-commerce Site?".  Typically they are really asking what are the components (the pieces) of a solution - or even better how did that customer build that site?  If it is a larger group, I typically have...