I sat down to talk with Cris Young of Hudson Fasteners/1 Industrial Way. The Executive Vice President of this Ohio-based fastener distribution company, we talked about her digital-focused approach to doing business. The following is an excerpt of that conversation:Justin: I’d just love to hear a...

I'm excited to share this recent conversation with  tED Magazine. It's a bit different: I address using branding as a strategy to compete with Amazon. In this article, I go through how the brain builds brand affinity and links. And how distributors can use this powerful pathway...