We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

An eCommerce strategy is the foundation required for an online channel to achieve positive results.  It aligns an organization around a clear vision, outlines a specific roadmap to meet objectives, and establishes the definition of success.  Don’t waste time deliberating what course of action will...

I had the opportunity to talk more with tED Magazine, to get into the heart of building your eCommerce business. In this article, I speak on how to build a content optimization strategy. It starts with the people: getting the knowledge and perspective from your...