I had the opportunity to talk more with tED Magazine, to get into the heart of building your eCommerce business. In this article, I speak on how to build a content optimization strategy. It starts with the people: getting the knowledge and perspective from your...

I had the pleasure with talking to tED Magazine about the challenges and opportunities in B2B ecommerce. Here's an excerpt from that article: As business-to-business (B2B) e-commerce grows, the need for effective SEO has become that much more important. After all, there are just 12 ranked...

In this conversation with tED Magazine, we discuss investing in the Digital Branch. How to approach it strategically and for maximum impact....