I am writing one of the most exciting articles that I have written. Within B2B E-Commerce, innovation has been a struggle as most organizations are working hard to cover the basics.The key to E-Commerce in B2B is making a buyer or customer’s job easier. If...
Oracle B2B eCommerce Happy Hour: How to Thrive in the Era of B2B eCommerce Transformation The B2B buyer of yesteryear is long gone.Digital technologies have changed the way business professionals research and buy products and raised the bar on expectations for great experiences.Leading B2B brands know...
Everyone that talks about B2B, is talking about the Consumerization of B2B. We hear the same vanilla pitches that go something like this: channels are exploding, people are using these things called mobile devices and social media. Buying online at home, B2B buyers bring B2C expectations...