We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

Amazon has set the bar for customer experience. I share my thoughts on how to follow the Amazon approach in a new tED Magazine article called “Are You Really Making Your Customer’s Jobs Easier? Part 1” and specifically about electrical distributors in “Part 2”....

Grainger is doing a few interesting things now with their shopping experience. After a search, I landed at a category page with a list of products. After clicking on a product item number, a flyout opened to the left with select details of the product....