We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

Distributors have a lot of legacy behind them. Typically, they are multi-generational, family-owned businesses. Their employees and customers have been with them for decades. With that legacy comes amazing knowledge about the products and customers. However, it also includes a lot of legacy thinking and...