We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It's an exciting time for B2B eCommerce - with...

We have a brand new video that talks about the value and importance of branding for B2B eCommerce. Research into customer purchasing patterns shows us that when customers imagine a product, they link it to where they purchase the product. By creating a link between the products...

This ad recently showed up in my Facebook feed. It’s an advertisement for Grainger – which is why it displays as a “Sponsored” post. There are a lot of things that this ad does right, and we want to break down exactly how:What this ad...