In this video, Justin King discusses Amazon’s eProcurement process.Many large institutions, companies, and government organizations use procurement systems to manage their internal purchasing processes. Rather than have staff purchase items from a variety of distributors, companies use procurement systems to consolidate spending.Amazon examined how customers...
In this episode, Justin King covers a different way for distributors to differentiate themselves from competitors: product bundles.You may be familiar with the concept of affiliate marketing. Basically, affiliate marketing is when someone has a product that they want to sell, and so they partner...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...