Mark Eckman, managing partner at Rosetta, wrote a piece today over at ChiefMarketer.com on how to avoid problems when preparing to implement a new E-Commerce platform.  Mark is a former colleague and very smart E-Commerce guy, and has both the technical and business expertise to...

So, here is the problem.  There is a significant gap in the B2B companies understanding of what an e-commerce platform does along with all of the other pieces surrounding an e-commerce platform (Content Management, Product Information Management, Search).  See, in retail, e-commerce platforms are the...