In this episode, Justin King walks through the importance of branding in B2B eCommerce. Marketing studies have found that when customers first picture a product they need, they then picture where to purchase it. By leveraging branding, manufacturers and distributors can help shape the picture...

In this podcast episode, Justin King introduces the X eCommerce System (XES), a new system and framework for looking at B2B eCommerce.XES helps distributors and manufacturers understand the eCommerce ecosystem to grow their business and stay relevant in a digital market, identifying best practices and...