In this episode, Justin King walks through the importance of branding in B2B eCommerce. Marketing studies have found that when customers first picture a product they need, they then picture where to purchase it. By leveraging branding, manufacturers and distributors can help shape the picture...
In this podcast episode, Justin King introduces the X eCommerce System (XES), a new system and framework for looking at B2B eCommerce.XES helps distributors and manufacturers understand the eCommerce ecosystem to grow their business and stay relevant in a digital market, identifying best practices and...
For a while, people have been talking about the “consumerization of B2B” or the “Amazon effect” on B2B. In this worldview, the B2C experiences and expectations are translated to B2B. However, it is a bit of an oversimplification. In this episode of the B2B eCommerce...