Guest post by Srini Rangaswamy.B2B is the new darling of eCommerce. From Forrester Research to Internet Retailer everyone is paying renewed attention to B2B. With Amazon’s growing traction in B2B, the game has gotten more interesting.As business transitions from high-touch face-to-face and phone conversations to...

Huh?  What does integrity have to do with B2B e-commerce.  Is this just a ploy to read your blog?  Yes, I am trying to be clever (trying being the key word).  But I also heard this weekend at church that the word integrity has a...

In a recent post, we learned that e-commerce within B2B is often not about customer acquisition and conversions but about building customer loyalty.  The traditional approach of B2B e-commerce is product or cart centric.  However, I would suggest that we should go beyond product centricity,...