E-commerce has a unique value proposition in B2B organizations. Of course, it is about customer acquisition, conversion, and average order value. But it also serves a bigger, long-term purpose.Customers are in more control than ever before. With 43 percent of Americans reaching retirement age in the...

Guest post by Michael Noble CEO of Apruve.   Read his blog here.[caption id="attachment_2305" align="alignleft" width="200"] Michael Noble[/caption]What was it like being a B2B company before e-commerce existed? B2B enterprises sent out catalogs, worked the phones and hired sales reps to criss-cross the country. When sales reps made a...

The B2B e-commerce Summit in Chicago was a huge success with fantastic content and speakers. I recapped the Summit over on the Oracle Customer Experience Blog.https://blogs.oracle.com/cx/entry/b2b_leaders_weather_the_storm...