I did a recent keynote at the Insite Software User Group. I addressed a very important topic on why Customers don’t adopt or use a distributors eCommerce site....
What is data curation and how can distributors use it to their advantage? In this excerpt from our latest Master Class: Same Data, New Landscape, we discuss the difference between data aggregators and data curators. Distributors can use a data curation strategy to create a...
We've been talking for a while about customer adoption, and now we're starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It's an exciting time for B2B eCommerce - with...