CASE STUDY: CFM Distributors

CFM Distributors, Inc. is a HVACR distributor with 6 locations headquartered in Kansas City, MO. CFM is a progressive distributor that is devoted to delivering success to their customers, employees, suppliers and company with warmth, integrity and spirit. CFM is 100% employee owned, which creates an entrepreneurial spirit in every department of their growing company.

Like many distributors, CFM wants to extend their fantastic customer relationships online to their customers to provide:

  • Access to finding product and other information quickly and easily
  • 24/7 access to place orders
  • Central information hub on supply chain and order information

CFM engaged B2X to assist in the technology selection, develop an eCommerce strategy & roadmap, and design their new website.

Kind words from CFM

“Over the past few years, our company has struggled through our B2B ecommerce efforts due to the lack of flexibility in our software platform and the lack of knowledge that we have in the area of B2B-specific ecommerce strategies. Several months ago, we began working with Justin King of B2X Partners. He has provided consulting services on our e-commerce efforts including how to select a new e-commerce vendor, what questions to ask of each vendor, how to create a successful e-commerce platform for B2B sales, etc. Justin has a unique background in B2B ecommerce, experience that has proven to be hard to find in other consultants. We couldn’t be happier with the knowledge we have already gained from working with him and look forward to developing our new B2B e-commerce solution with his guidance. I would highly recommend working with B2X Partners on B2B ecommerce and customer experience initiatives!”



  • eCommerce Selection
  • E-Commerce Strategy
  • eCommerce Site Design

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