10 Oct The Challenge of Finding Great eCommerce Resources
In my third video with tED Magazine, Scott Costa, we get into the necessity and challenges for creating and resourcing your eCommerce business.
When I used to speak on the topic of digital. I used to try to convince people that eCommerce was needed. It’s started to change. It’s not this thing that I want you to do, or that you might need to try out. It’s absolutely critical. The problem is, for distributors and any B2B company, they don’t know what they don’t know. At the heart of it, is a lack of resources, a lack of people. Right now eCommerce is so incredibly hot – so good eCommerce people are at cool brands or agencies. Even if you are a $500 million distributor, typically good resources aren’t working there. Because this business of distribution and manufacturing and B2B is not real sexy. We can admit that, right? But it creates a vacuum of knowledge, and it’s a really big challenge for most distributors.
It’s interesting when I used to speak on the topic of digital, I used to try to convince people that eCommerce was needed. I used to try to coax people along: Come do eCommerce, come do digital because of these benefits. It’s started to change a little bit, it’s not something that you need to try out, it’s become absolutely critical.
The problem is that for distributors, and really any B2B company, is that they don’t know what they don’t know. At the heart of it is a lack of resources, a lack of people. Right now, eCommerce is so incredibly hot. There’s a lot of talent in eCommerce, but those people are working for cool brands or cool agencies.
Typically, good resources are not working for B2B, because it’s not sexy. When you have people and resources that are good at what they do in digital, they’re not coming and working for these distributors. This creates a vacuum of knowledge which leads to the ‘I don’t know what I don’t know.’ It’s a really big challenge for most distributors.