Former McMaster-Carr and Amazon Business Product Data Strategist Joins B2X Partners

B2B eCommerce expert and product strategy leader Jason Hein joins B2X Partners, helping independent distributors build competitive eCommerce success.

Ashburn, VA (July 10, 2017)

B2X Partners, a leading digital agency focused on B2B eCommerce for the independent distributor, announces that Jason Hein joins the company as a Partner. Hein’s addition to the company expands B2X Partners’ expert eCommerce and PIM services.

With a career approaching 20 years, Jason Hein brings a wealth of industry-leading experience to B2X Partners. Prior to entering the consulting industry, Hein worked at Amazon – launching many of the current categories for Amazon Business. There he led a team to build product content for vendors in Amazon’s Industrial & Scientific category – pioneering new processes and collaborating with external teams to enable product attributes and taxonomies needed to categorize and sell industrial product.

Hein joined Amazon after over a decade of experience at McMaster-Carr – an industry leader in ecommerce for industrial/MRO products. There he designed content-based merchandising strategies as well as working as part of the group that laid the foundation for McMaster-Carr’s transition to their first web-ready Product Information Management (PIM) system.

“Jason is a fantastic addition to the B2X team,” said Founder Bob Lewis. “With a background that combines B2B ecommerce best practices and practical experience with a variety of industrial product lines, his unique perspective will help our clients build a competitive and sales-focused DigitalBranch™,” Lewis added.

With B2X Partners, Hein will expand content strategy and develop world-class processes for rich product data and optimized product merchandising. All with a laser focus on driving customers’ eCommerce success.

Hein has a Master’s in Business Administration from the Kellogg School of Management and a Bachelor of Arts in Economics and Theater Arts from Carleton College. Hein is a regular speaker for both the NAW (National Association of Wholesalers) and ISA (Industrial Supply Association), where he was a keynote speaker in the inaugural ISA 360 series at the ISA national convention.  He currently resides in Seattle, WA.

About B2X Partners

B2X partners is a full-service digital B2B E-Commerce agency focused on helping distributors develop and execute eCommerce strategies. With over 30 years of industry experience and best practices, B2X Partners bring this insight and best practices to complex B2B businesses in a way that is practical, profitable and focused on your success. At B2X Partners, we are passionate about helping distributors build AND operate their own DigitalBranch.

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