18 May Grainger’s Persistent Shopping Cart & Order Summary

Providing your customers with a persistent shopping cart and order summary is a great way to lower shopping cart abandonment.  This functionality retains the items in your customer’s shopping cart even after they leave your site and return.  They can quickly come back to the site and pick up where they left off, helping them do their job more quickly.  Both a persistent shopping cart and order summary that’s clearly visible can help users along in the checkout process.

Grainger Example

Here’s an example of Grainger’s persistent cart and order summary,which displays on the right hand side of the page, no matter where users are on the site.

Here is what the persistent cart looks like on the right hand side of the screen.

Grainger Home Page with the persistent cart

Grainger’s Persistent Shopping Cart

The order summary even stays next to you as you scroll down the page.