Insights

When you start to talk about digital at every meeting, people will start to realize that its part of your company’s DNA. When Digital is a part of your DNA, you have started to build your Digital Branch.

The acronyms in this eCommerce world get a little crazy.  There are two that have been especially confusing recently for the Distributors that we work with.  UAT vs. UT.  That is User Acceptance Testing versus Usability Testing.

Forget about marketing externally to our customers.  We have to start our B2B eCommerce projects by marketing internally to our own people.  This is not about getting the right technology or implementing technology.  This is about change management.

I did a recent keynote at the Insite Software User Group. I addressed a very important topic on why Customers don’t adopt or use a distributors eCommerce site.

An interesting correlation to Customer Adoption. It is all about aligning your organization to your eCommerce initiative, and that typically starts with aligning compensation.

Governments, universities, and large institutions are beginning to mandate that eCommerce be a part of contracts. So in order to even receive the work, you have to have those capabilities. In this video, Justin King explains how and why…

What is data curation and how can distributors use it to their advantage? In this excerpt from our latest Master Class: Same Data, New Landscape, we discuss the difference between data aggregators and data curators. Distributors can use a data curation strategy to create a competitive edge and differentiate themselves from aggregators.

In this video, Justin King discusses Amazon’s eProcurement process. Many large institutions, companies, and government organizations use procurement systems to manage their internal purchasing processes. Rather than have staff purchase items from a variety of distributors, companies use procurement systems to consolidate spending. Amazon examined…

In this podcast, Justin King interviews a good friend and millennial owner of a B2B distributor, Sean McDonnell from TruPar. Justin and Sean discuss how their relationship grew, Sean’s background before launching TruPar, the path that led him to launching the company, and lessons learned…

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

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In our video, we take a satirical look at what it might be like if your brick-and-mortar experience mirrored what happens online. Your eCommerce sites is your “DigitalBranch” like your brick-and-mortar branches. Your branches excel in customer service, product knowledge and personalized care. Sometimes, this…