Product Data Optimization: Operational Data vs Marketing Data

Getting product data right is a challenge and an opportunity for distributors. I spoke with tED Magazine on how to leverage and optimize your product data in a new article called “It’s Still All About the Data.” In it, I discuss the difference between operational data and marketing data and how to leverage both to build your digital business. We get into best practices for distributors and manufacturers for making your product data relevant to your customers, compelling, and SEO-ready.

Operational data puts the critical information into the distributor’s hands…while the marketing data speaks directly to the customer.

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