[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business' competitive threat to B2B. One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you...

Attend a B2B conference or pull up any B2B eCommerce blog these days and you will hear everyone talking about how B2B Buyers expect an Amazon like experience on your B2B site.   The basic tenet is that Buyers have expectations from at-home experiences that...